FRANS HALS MUSEUM | DE HALLEN
Under new directorship, with a clear curatorial mission and a fresh identity, Frans Hals Museum | De Hallen Haarlem is embarking on an exciting journey to reestablish itself as one of the most prominent cultural destinations in the Netherlands and beyond. We were approached by SO-IL from New York to team-up and enter the limited competition for the renovation of of both museum locations.
We won the competition with a proposal centred around the idea of acceptance of both locations’ idiosyncratic and sometimes quirky historic conditions, as they align with, and can even amplify, the trans-historical curatorial mission of the museum. Rather than introducing a new over-all aesthetic for both buildings we propose a series of subtle interventions in order to create a ‘collection of rooms’ with diverse identities based on careful consideration on a case-by-case basis. This liberates ourselves from the need of a unifying overhaul.